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A Saintly Brand Refresh
St. Kathryn Cellars is a different kind of wine. That’s because it’s made not from wine grapes, but from fruit and botanicals. Its sweetness makes it easy to drink, and that gives it appeal to entry...
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The Making of a Luxury Brand
Talon Winery is one of three brand labels marketed by Talon Wine Brands. Its lineup is fairly broad, composed of 13 different varietal types positioned solely within the premium segment and priced at...
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A Honey of a Rebranding
Meadery of the Rockies is a leading U.S. producer of meads, or honey wines. But, in terms of volume, meads represents only a small segment, less than 1% of total wine consumption. Mead distribution is...
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The Brand Personified
At Brandwerks, we talk a lot about the need to “be the brand”, and why it’s important for your brand to reflect your vision and your inspiration. At Brandwerks, we work with many entrepreneurs who have...
View ArticlePodcast – Branding Your Product
Your brand tells a story to your customer that sticks with them long after they have used or consumed your products. Is your brand telling the right story? In this 38 minute episode of Cultivation...
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